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Full 3D vs. Backdrop Photo for Aerial View Rendering: What Should Architects Choose?

June 20, 2024

Aerial view renderings, both static and animated, are widely used in architectural visualization. They are popular for being eye-catching, captivating, and informative. How do you create an aerial view rendering? Apart from a 3D model of the main structure, you’ll need a detailed large-scale backdrop to showcase its surroundings. There are two ways to create a background like that. You can either use drone photography or have a full 3D scene built ...

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How to Make Drone Video for Architectural 3D Animation? A Detailed Guide

June 18, 2024

Among the latest architectural visualization techniques, camera tracking is particularly notable. It merges real-world drone video of the location with 3D models of future buildings. This way, the technique enhances the realism and appeal of architectural 3D animation, making it more lifelike and engaging for viewers. However, the impact of the camera tracking results depends on the quality of the drone video used in it. The well-made footage can d...

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Blogging for Architects: 7 Ways to Build Trust with Potential Clients Using It

June 11, 2024

Blogging is a great tool for businesses to build trust with potential clients. HubSpot found out that companies with blogs attract 55% more website visitors than those without. And it’s no wonder, as according to another research, 70% of people prefer learning about a company through articles rather than direct advertising. So, high-quality blog content has great potential to attract prospects' attention and gain their trust. This is especially imp...

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Institutional Interior Design 3D Rendering: How to Make It Appealing and Informative

May 23, 2024

Institutional interior design covers spaces intended for public use. These can be museums, libraries, government buildings, offices, educational institutions, and healthcare facilities. Presenting the design of such places to stakeholders can be demanding and tricky. Here, institutional interior design 3D rendering can save the day. But what exactly should it highlight? Is it somehow different from any other interior rendering? Our 3D visualization...

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People in 3D Renderings: 4 Options for Your Architectural CGI Projects

May 16, 2024

Adding people to 3D renders offers several benefits. Firstly, their presence helps viewers better understand the scale of architectural designs. Human figures also introduce a dynamic and emotional element to presentations. Seeing people in 3D within the context of a future building or space makes the entire project feel more real and tangible, evoking an emotional response from the audience. However, achieving this effect requires selecting the ri...

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Nighttime 3D Rendering: 7 Convincing Reasons for Architects to Use It in Project Presentations

May 9, 2024

Night settings transform the perception of buildings and spaces, emphasizing the important features that are often overlooked in daylight. This is why nighttime 3D rendering holds a special place in the architectural CGI toolbox. It offers a unique perspective that enhances the aesthetic, functional, and emotional appeal of a presented project. Haven't you been incorporating nighttime renderings into your presentation and marketing materials ye...

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Dynamic 3D Visuals Types: 7 Captivating Formats to Present Your Designs

May 2, 2024

High-quality visuals are vital for showcasing architectural projects. Whether it's for a client presentation, a competition bid, or a marketing campaign, you’ll need captivating visual materials to convey your ideas. And static pictures are now not always enough to hold the audience's attention. So, we see a rise in the popularity of different dynamic 3D visuals types that can wow even the most discerning viewers. At our architectural rendering...

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3D Cutaway Rendering in Architecture: Main Types and Benefits

April 25, 2024

3D cutaway rendering is an image where one of the outer parts of a CG model is removed to expose the inner workings of a structure. This technique is widely adopted across automotive, aerospace, and product design industries. In architecture and real estate, it's a bit less common – but no less practical. If you are not familiar with this type of 3D visualization or just haven't considered it for your needs yet, it's a great time to rectify thi...

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Video in Real Estate Marketing: 7 Latest Trends in 2024

April 23, 2024

With the audience’s short attention spans and the popularity of Reels and TikTok, video marketing becomes increasingly effective across various industries. And real estate is no exception. Video allows you to capture attention, pack a lot of information in just a couple of minutes, and personalize your communication. If you haven't been prioritizing video content yet, it's high time to start. To help you with that, our architectural rendering studi...

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Outsourcing Architectural 3D Rendering: 5 Cases When It's a Lifesaver for Your In-house Team

April 18, 2024

The demand for high-quality visualizations in architectural companies is steadily growing. Because of this, even the best in-house teams may fall short in certain situations. There's a fine line between being efficiently busy and overwhelmed, and sometimes the scales start tipping to the overwhelming side. In these cases, outsourcing architectural 3D rendering can be a strategic move. It will ensure your 3D artists both stay on track with their tas...

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